http://www.burningdoor.com/eric/archives/000503.html Comments and trackbacks for the entry "Mogi: Second Generation Location-Based Gaming" en-us eric@burningdoor.com eric@burningdoor.com Fri, 02 Apr 2004 10:18:43 CDT LBS Movable Type v3.14 http://blogs.law.harvard.edu/tech/rss http://www.burningdoor.com/eric/archives/000503.html Justin Hall (yes, the original links guy ... the protoblogger ... just saw him down at SXSW) reports on this fascinating Tokyo-based "item hunt" LBS game: Mogi. This seems to really be getting to the potential of location-based services: the draping of one or more "data layers" over the physical landscape. Gaming, as described here, is one obvious application -- other business (you know, other than the "Walking by The Gap and get a coupon!" scenarios) and social mobile applications can also start to look at the world through LBS glasses. I wonder if the publishers of this game have considered integrating marketing opportunities into the game itself: what if one of the "items" you had to gather was at a newly opened nightclub that only appeared late at night, or a noodle shop that was offering "lunch specials". I've long been interested in LBS, but I've kind of resigned myself to the fact that we've still got a long way to go in North America before location-based applications will become viable. It's great to see things like Mogi taking off in foreign markets, though. Source: TheFeature :: Mogi: Second Generation Location-Based Gaming... http://www.burningdoor.com/eric/archives/000503.html 503@http://www.burningdoor.com/eric/ Fri, 02 Apr 2004 10:18:43 CDT Dancing About Architecture