USATODAY.com Selects FeedFoundry

Earlier today, we announced that USA TODAY has selected FeedBurner to track and manage the many RSS feeds at USATODAY.com. As we mention in the release, the team at USATODAY.com is enthusiastic and forward-thinking about subscription feeds, and we have been working closely with them to innovate on a number of fronts. More and more commercial publishers realize that feed management is critical to understanding subscription dynamics and trends, and we will be announcing additional relationships of this sort. There are currently over 100 subscription feeds at USATODAY.com that are being managed through FeedBurner, and that brings us to the second half of this announcement.

As the title of this post indicates, USATODAY.com will also be using FeedFoundry, our new bulk feed management toolset for commercial publishers. Not since Eli Whitney wondered if blogging could get him more leads across the Mason-Dixon line has there been such an industrial leap forward in feed management. FeedFoundry allows commercial publishers to manage hundreds and thousands of feeds with a simple dashboard. Tag feeds to form subcollections for comparative reporting. Manage feeds in bulk, applying sets of services across large collections of feeds with one click. Save reports, export reports to excel, and even configure quick snapshot reports on circulation trends in your dashboard.

FeedFoundry is a dashboard bulk feed management system that runs on the FeedBurner website like all of our services. It is a commercial-grade premium service available to media companies or commercial content providers with hundreds or thousands of feeds. Yes, if you are a publisher with 99 feeds, you can definitely still use it, and that brings us to the question and answer portion of our program. A FAQ in need is a FAQ indeed, as they say, and FeedFoundry has one of those for anybody out there wondering if FeedFoundry is right for them.

In closing, it should be noted that even great tagline ideas like "FeedFoundry: The Industrial Resolution" sometimes don't see the light of day because other people in the company don't "get" your brilliant ideas.