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November 28, 2005

ypn vs adsense revenues

while on the topic of blog advertising i thought i'd mention i have been bouncing around in various places testing YPN ads as well as my traditional Google AdSense ads, and interestingly, YPN is consistently performing better and paying more.  in many cases about twice as much.  i find this curious, because i personally don't find the YPN advertisers to be as compelling, but perhaps the Overture marketplace provides higher CPCs?  more analysis needed, but I can't argue with the $.

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I see you have both Google and Yahoo ads on your site. Is this not violating the google terms of usage? I thought it would get you in trouble if google finds it out? What has been your experience. I am also thinking of replacing google adsense ads with yahoo ads on my site www.creditandmortgageindex.com

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