ypn vs adsense revenues
while on the topic of blog advertising i thought i'd mention i have been bouncing around in various places testing YPN ads as well as my traditional Google AdSense ads, and interestingly, YPN is consistently performing better and paying more. in many cases about twice as much. i find this curious, because i personally don't find the YPN advertisers to be as compelling, but perhaps the Overture marketplace provides higher CPCs? more analysis needed, but I can't argue with the $.
technorati tags: blog advertising