AdMob - a Mobile Pay Per Click/Call ad network
AdMob is a mobile ad network that looks interesting. It's both Pay Per Click, and Pay Per Call - and includes targeting by Geography, Device, and Mobile Platform (e.g. XHTML, MIDP 1, MIDP 2, etc).
I can see this being used to market Ringtones, Wallpapers, etc to particular devices since it is device/platform aware.
Typically, Mobile advertising has been a better channel for brand awareness campaigns, since most advertisers wouldn't have a mobile capable on the other side of the click.
It will be interesting to see how the operators react to this, if at all. 
AdMob
Technorati Tags: mobile, mobile advertising
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