real time info in video games

while salivating over the soon to be released EA NCAA 07 for the Xbox360, i noticed something in the features i have never heard of in a video game before:

ESPN integration: Get EA SPORTS Dynasty™ results,
conference updates, and real-time sports scores and news updates with
the "always on" Sports Ticker powered by ESPN, or take a shot at the
greatest games of all time with ESPN Instant Classics.

wow, that's cool, and a first. this is the first time i've seen a game integrate real time news data into a game itself. this means you can flip back and forth between playing games, and watching games. you see a score get close, hit pause button, and switch the video source to TV and watch the end of a real game, then go back to gaming.

no matter which gaming system ends up being better - i'm pretty sure sony and nintendo won't touch the online platform that major nelson and co have created with Xbox live. i've been blown away by the difference in the gaming experience compared to the PS2 just because of Xbox live. the fact that every game is required to log off your progress to the network while you are playing and adds to your profile is genius - and totally worth the price of admission.

anyway, some screenshots of NCAA 07: