Google launches AdWords mobile ad marketplace
Now that Google has search embedded on a bunch of mass-market phones - it only makese sense for them to start collecting a supply of ads to serve along side said searches. They will be offering text links and pay-per-call ads tat launch a call after the search.
I wasn't able to find a result with an ad yet. I'll post a screenshot when I do.
https://adwords.google.com/support/bin/topic.py?topic=8500
