WebProNews's Neville Hobson makes a convincing case for the importance of RSS traffic measurement, stating that "RSS will become one of the most important tools at your disposal in the efforts you make to extend your connectivity with other people and build relationships with them. This applies no matter what type of site you have, whether it's a blog, an online news service or a traditional marketing website." He's started a FeedBurner Total Stats PRO trial to learn more about his RSS readership. You should too! 5/14/05