John Jantsch, author of the award-winning small business blog, Duct Tape Marketing, electrifies marketers with his latest release, Blog Lightning, a step-by-step tutorial for creating and promoting your blog to the nth degree. Complete with screencast tutorials and a whole section about the strikingly useful services of FeedBurner, John's strategies will likely have you and your entourage fending off a frenzied public in no time. 8/4/05