Well, I've been back from SXSW Interactive for a couple of weeks and I'm just now getting to writing down some thoughts. Let's call it "using time to gain perspective". The show was very satisfying for both professional and personal reasons.
Here were some highlights for me ... things that have stuck with me:
Blogs and the Blogging Bloggers Who Create Them
The schedule seemed to be pretty blog-heavy: "Blogging for Business", "Blogging, Browsing & Bandwidth: Access to Emerging Technology", "Monetizing the Blogosphere", etc. That was fine by me, since we're targetting a lot of these micro-publishers with FeedBurner, but there was some grumbling from the long-time core attendees.
One thing that became clear is that the term "blog" is ambiguous at best, and an elitest barrier to mass acceptance of personal publishing at worst. And just changing the word to "diary" or "journal" is not the answer. The tools that have enabled personal publishing over the past few years are really close to the tipping point: they make it easy (enough) and are powerful (enough) to publish a "web site" that it's starting to strain against the original intentions of these tools. You make a hammer cheap, easy, and powerful, a lot of things start to look like nails.
That reminds me of my favorite quote from SXSW. It was in the "Blogging Next: Where Personal Publishing Goes From Here" panel, when Anil asked the audience: "Are there any blogs that present their information in a way that's not in reverse chronological order?" One woman in the audience replied with a URL that led to nice looking web page with a newspaper-like layout for different categories of information related to this company (or utility or utility watchgroup or something like that). This caused someone else in the audience to ask: "Is that a blog?" to which the woman replied "Well, the site is created with Movable Type, so I guess so." I'm sure that amused Anil as much as it amused me -- the nature of the site is apparently inextricably linked to the tool that was used to create it.
We've seen the same kind of thing at FeedBurner. Hey, we're web guys and can code an HTML page with our eyes closed, but what do we do when we need to get a site up quickly? Fire up Movable Type and create a new blog! So even though this manner of doing content management might not be ideal for, say, a news and support site like Burn This!, you look at the cost/benefit for your different options and creating a "blog" is just the most attractive path.
Style
It seems like everyone at SXSW has caught "style sheet" religion ... no surprise there, since a number of panelists have been preaching about the separation of presentation from content for years and have written the definitive books on the subject.
As a corollary, there was also quite a bit of interest in ensuring that the web remain accessible for those with disabilities. It was encouraging to see the topic being addressed, although it was discouraging to see that many of the sites elevated as "the best designed" were Flash-based, which to a blind person is about as accessible as a picture of a puzzle piece.
Best site that demonstrates the power of style sheets: CSS Zen Garden. Amazing.
Old Friends, New Friends
Ever since the CMP Media nee Miller-Freeman Web Design and Development Conference folded a few years ago, I've missed seeing a number of talented friends that used to be involved in putting together the conference. A number of them were at this show, though, so it was great to catch up: Bryan and Maggie (first time I'd seen them since they got hitched), Veen, Molly and Molly, and a few others I'm forgetting about now. Really nice to see them all again.
Evan and Jason put on a great party my last night there (Monday night). Free T-shirts, free drinks, nice weather, and a ton of interesting people. Thanks Blogger folks!
There were a couple of people I'm really glad I got to meet. There's Charles, creator of feedroll.com. A really nice guy who's moving to Australia (probably there by now), we talked a lot about RSS and the potential of the space. I wish him all the luck that he's able to pursue what he finds interesting.
I'm also thrilled to have met Danah Boyd. She's bringing some much-needed rigor to the study and analysis of social networks, taking the long-view and putting these emerging web-based networks in a wider context. She's articulate and bright, and I'm looking forward to seeing what she does in this white-hot domain in the future.
That's a quick wrap-up. If I think of more things that I've forgotten, I'll post a follow-up or two. Overall, it was an enriching experience.