...i've been trying to get to bottom of a little problem: my traffic and readership is clearly going up, but my ad revenues are clearly going down. the ad revenues aren't significant, but as an experiment, similar to how CNET has temporarily done away with descriptions in feeds to see the effects, i've changed from full content, back to summarized content, as well as a few other formats a couple times...so most of the feed readers out there are seeing these items as new.
i haven't yet solved this, but there's no evidence that the presence of full content vs partial content in my SmartFeed has any effect on my ad revenues. if that's indeed the case, i'll definitely go back to full content in the feeds.
i'll also be trying out our new context-sensitive Ad placement in feed capabilities (coming soon) in Posted by Steve at June 4, 2004 10:06 PM | TrackBack
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