sorry for the lack of quality posts and reviews these days - i've been bogged down deeply in the release of our CNET co-branded BREW Mobile News Reader powered by FeedBurner.
I've been involved before in launching a BREW app, but this is the first time I've been responsible for it end-to-end, and let me tell you, this is one cumbersome process...not only on the NSTL testing side of things, but in all the documentation that has to be generated to deploy on the individual carriers. you can see why there are so few BREW app companies, the barriers to entry are huge, but we are almost there, and you'll be able to enjoy the app and content provided by CNET (as well as your own RSS and Atom feeds) very very soon.
on another note, we're really busy here at FeedBurner readying our ability for you to advertise in your RSS feeds. If you, my readers have your own blogs that you would like to trial advertising in your RSS feed with, email me and i can put you on the list of the priveledged few who will get to trial this service over the next few weeks before the official launch.