March 07, 2005

at GDC Mobile 2005

i'm at GDC Mobile 2005 this week. there's way more people here than i would have thought. i would post the picture i uploaded to flickr but "flickr is down for a massage" right now.

at any rate, robert tercek from mForma led off and had a lot of interesting points to make:

25% of humanity owns a mobile phone, 10% of those poeple have downloaded a game. when china mobile and china unicom get fully rolled out, one third of humanity will own a mobile phone.

john batter from EA was the keynota and also had some interesting points about developing for mobile. people usually keep consoles 5 years, but phones 2-3 years. that was a recurring theme - phone technology is increasing at twice the rate of moore's law.

john also had some great points about DRM - specifically, that a DRM system needs to support "sending to friends" and "gifting" for it to be successful. successful games are viral so sharing of unlockable content is key.

i'll post some more tomorrow.

Posted by Steve at March 7, 2005 10:23 PM | TrackBack


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