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Apple Movie Trailer RSS Feeds: D.O.A.

Apple, what are you thinking? First off, the good: movie trailers are a great idea for the new iPods. They even have a nice page that lists a bunch of trailers: cool.

Check it out -- an RSS feed for this page. Alrighty, they must be podcasting the trailers so you can subscribe to it right in iTunes, complete with the iTunes namespace extensions. Great idea, Apple.

Then I looked at the feed:

<rss version="0.91">
<channel>
<title>Apple Movie Trailers</title>
<link>http://www.apple.com/trailers/</link>
<description>Popular movie trailers presented in QuickTime.</description>
<language>en-us</language>
<copyright>Copyright 2002, apple.com.</copyright>
<item>
<title>Chicken Little</title>
<link>http://www.apple.com/trailers/</link>
</item>
<item>
<title>Harry Potter and the Goblet of Fire (Trailer 2)</title>
<link>http://www.apple.com/trailers/</link>
</item>
<item>
<title>Syriana</title>
<link>http://www.apple.com/trailers/</link>
</item>
...

RSS 0.91? No enclosures? No itunes elements? Everything linking to the same URL? There's not even enough information to run this thing through SmartCast.

Apple movie trailer page people, if you'd like to enable this feed for podcasting, please let me know and I'd be happy to help. As it is now, it's ... well, a little shameful.

Comments

Yes tried to add feed://images.apple.com/trailers/rss/newtrailers.rss to Democracy app but sad to say Apple is keeping this for their own software endeavors like Front Row. Apple does not make these films and it seems freedom to promote these studios through Apples Quicktime is limited. So maybe the studios should look at another Codec like Vividas (also plays full screen from the Browser) www.vividas.com.

Ps also found this, Apple GOALAIS
(Good old Apple looking after itself)

http://www.apple.com/trailers/home/xml/current.xml

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