Enhanced Advertising Services: 1 of N

Today is the first in a string of announcements over the next couple months for publishers who want to make money from their content. The key word is “string,” implying “more than one” announcement. Before discussing today's enhancements, we'll briefly draw our roadmap for you. FeedBurner plans to:

• Provide publishers and advertisers with a variety of self-service tools
• Gradually but increasingly open the FeedBurner Ad Network (FAN) to more and more publishers
• Provide publishers with capabilities to leverage the power of FAN back on the originating website in new and interesting ways

As always, we start with metrics
Today we are rolling out more integrated and detailed analytics for advertising performance and resulting winnings, er... estimated payments. Publishers who are currently participating in FAN can now review this information from the "Analyze" tab. There is also an account-level dashboard that summarizes financials across feeds for publishers with multiple feeds in the network.

Services for advertisers, too
We have also added new features for all of the advertisers participating in the network. Our new real-time dashboard allows advertisers to review campaign performance and monitor activity. If you are an advertiser interested in reaching millions of subscribers across a wide variety of content channels, email the ad team.

FAN will open more broadly in the coming months
We want to make sure the network performs as it's intended and all participants find the experience worthwhile (read: they generate revenue). By gradually expanding and taking a measured approach to adding services, we are better positioned to help you. As you know, participation is totally optional and you decide if you want to play. We'll alert you as to your feed's eligibility on the "Monetize" tab of the application.

Why can't more publishers play in the money sandbox now?
Ad networks like FAN always face a challenge in balancing supply and demand as they grow. Bring in too many publishers right away without advertisers, and the publishers get angry, take up arms, and attack. Sign up too many advertisers before there is enough quality and quantity of content and the advertisers take their hip black tshirts and Cosmopolitans and slide down to the other end of the bar. Even with the measured approach we are taking, there are supply/demand balances we need to strike. We determine readiness for the network through a variety of factors including the popularity of the feed and advertiser demand for specific content. We're really excited about all of the FAN-related news to come. Drop us a note if you have questions.