Today we formally announced the FeedBurner Ad Network, another addition to our expanding suite of services for publishers.The ad network was developed to help publishers monetize content and is backed by the trustworthy subscriber statistics we've been providing for years (well, almost years....18 months...well, a little more than 18 months). A handful of early participants are called out in today's press release, including CIO, SmartMoney, BuzzMachine, PC World, Computerworld and the Gawker network to name a few (naming only a few is better because naming the many would result in a list that would leave you thinking "couldn't they have just named a few?")
Publisher Participation
We will continue to take a measured and methodical approach to expanding this service. While the network is geared towards larger, well-subscribed publishers today (500+ subscribers), we're not leaving more targeted publishers behind. This is just our first announcement, we'll have more to talk about in the near future that will include any publisher who wants to jump in. In the meantime, many of our services are specifically designed to help you expand subscriber reach, attract fans and promote your content.
As always, FeedBurner will never do anything to your feed that you haven't explicitly asked us to do. It's your feed. We will soon roll out the tools that will provide a variety of monetization options. Don't want ads? No problem - don't select any of the monetization options. As we have said many times in the past, the free services we provide will remain free, and all of our services are and will always be optional.
Lastly, we know that many of you are gobsmacked by the creativity and subtle wordplay in the name of our ad network. We want you to know it was a close contest between "The FeedBurner Ad Network" and "Adz-n-Such."
Congratulations! Is there any requirements on participating on this program?
Posted by: Ozzie at November 9, 2005 06:49 AMCongratulations. Will publishers have the option, and well-designed tools available, to opt out of specific advertisers or categories in a simple, timely manner?
Posted by: Avant News at November 9, 2005 04:01 PMAvant News,
The answer to that is yes, absolutely. It's a hallmark of the work we're doing (or "feature", as the developers call it).
Posted by: Dick Costolo at November 9, 2005 04:38 PMHow do I apply for one?
Posted by: ken at November 10, 2005 12:41 PMWell my feeds are seperated into catergories and my readers subscribe to one or two specific ones. which is good, cause that will give a highly targetted audience. As of now there is no way to count those category feeds and add them to my total readers.
How will you guys decide, which publisher to use, 500+ total or 200-300 highly targetted.
Posted by: MySchizoBuddy at November 11, 2005 07:48 AMHi, we won't decide, we will just begin to open the network more and more broadly over time. The 500 number is a range that's a target for where we start to open things up, and we'll move on from there. So, this isn't a problem, when we open it up more broadly, we'll make further announcements and if you feel like you should be in sooner than later after that announcement, there will be a facility within the service to request that.
Posted by: Dick Costolo at November 11, 2005 08:49 AMMy clients using blogs will love this. :)
Posted by: Serr,biz at November 17, 2005 07:37 AMShare this Burning Questions post with someone you know.