April 25, 2006
Enhanced Advertising Services: 2 of N
On the heels of our first announcement on the topic, we follow up with the availability of a self-service interface designed to make the ad-buying process easier for advertisers. The new self-service tools provide a quick way to bypass human contact and purchase media directly via the FeedBurner Web site. If you are a media buyer, ad agency or marketer looking to participate in this new medium, this is the place.
Publisher Impact
The launch of these new tools will help us support our primary goal to provide value-add services for content publishers. More advertiser demand means more money-making opportunties for participating publishers. As always, participation is optional and publishers get the final say as to what ads, if any, run in their feeds. The approval process is automated and integrated into your existing feed management dashboard. A full list of Publisher FAQs is available in our Support Forums.
Get Started Now
Learn more about our available channels, view a list of participating publishers, check out current ad specifications and even watch a short demo (1:50, 2.8MB) on how to set up a campaign.
Our self-serve tools are supported by a very friendly Ad Operations team. Questions? Get in touch through all of the regular means including email, shortwave radio, etc.
We will continue to focus on and expand this part of the toolset for publishers and advertisers over the course of the next 8 to 12 weeks, culminating in a suite of services this summer about which we are so excited we can barely contain ourselves. More to come.
Comments
Do you think you could move the minimum order amount information to an earlier page? If I had wanted to try it out with a few bucks, I'd have been disappointed to find out that I couldn't without committing to a fifty, one hundred, or over five hundred dollars.
Hi Adam - I believe this is information that we can expose earlier in the process to make it easier to buy media. Thanks for pointing out the problem. I've passed your feedback on to our development team so they can make improvements.
