802.11me

Need a New Tag Line

Ok, I've decided I need a little something extra in 2004, and I've decided that this something should be a tag line that's all mine. A line that people hear and say "that's dick costolo's tag line", or, at the very least, a line that people hear and think "that guy's got a good tag line!". The line should be original but catchy, it should say "this guy has confidence but isn't cocky, he's friendly but not overbearing, and finally, well, there is no finally, there are only diminishing degrees of other special qualities with which the line should endow me. Here are some early candidates:

1. "Bank it!" (use case: "do you think we'll win this game?" "Bank it!". positives: confident and quick, lots of potential uses. Negatives: too much like "you can take that to the bank", made famous by robert blake in the 70's, back when he was only drinking a lot).

2. "Hellooooo Bernstein" (use case: walk into a room, and announce your presence: "Helloooooo Bernstein". positives: Hmmm, i'm not sure there are any positives, this is pretty stupid. negatives: tons).

3. "Snap, Crackle, ME!" (use case: "who should do this?" "who's gonna fix this?" "who said that?". positives: variation on catchy/known phrase. negatives: this might be even stupider than helloooo bernstein.....let's stop and think before we move on.....)

4. "Burn it". (use cases: many! this is good! eg, can be a response to all these: "i like this, what do you think of it", "how you doing?", "what are you going to do with all that sausage?", etc. positives: original! snappy! catchy! wheee!. negatives: can't think of any yet...this the front runner. makes "snap, crackle, me" look particularly lame).

5. "Banjo Heaven" (use cases: as an initiated conversation starter when entering any room; eg, walk into a bar, spread your arms wide and say "banjo heaven". also as a reply to "where you going?", "what's up?", and other random "how you doin?" type questions. Positives: very original. negatives: has country music and/or gospel overtones, and i can't fucking stand those two music styles.)

ok, so far i'm liking "burn it". Stay tuned, there might be more candidates before this is all done. 2004 is shaping up to be a fun year!