May 30, 2005

Can't miss business idea

So, I went for a 5 mile run yesterday, and because I'm stupid, I tried to see if I could run sub N minute miles, where N is more than 30 seconds faster than my normal pace. Needless to say, at mile 2 I was already negotiating with myself and there was no way I was going to continue this pace. Then around mile 3, through a stunning combination of my lack of awareness and the driver of the SUV being on a cell phone while backing out of the driveway, I almost got run over. For the next mile, all I could think about was how close I came to being in the hospital or dead, or most likely both. So, here's my idea. For that mile, I wasn't thinking about anything except the close call, and I ran that mile in under N minutes. I ran miles 4-5 at my normal (ie, slow) pace.

Here's my business idea: mp3 recordings of simulated terrifying experiences that keep the runner's mind on edge and not focused on the pain or total boredom of running. I have heard too many people talking about how they try to keep their mind off of thinking about running while they're running and I am convinced this would be a can't miss hit.

Let's say it would be a suite of mp3's, and most of the time the audio would be something like waves crashing against a beach, or wind whistling through trees, but then at random intervals you might suddenly hear "For God's sake, put down the gun! You're drunk! DONT SHOOT! " "AAAAHHIEEE" followed by more waves crashing on the beach, and so on. The beauty of this business is that you could only listen to these once, because obviously, you wouldn't be shocked the second time, and you'd start thinking about how your kneecap probably shouldn't be jiggling around like that after 2 miles. So, these collections would be disposable, and you'd have to keep buying new ones. The company wouldn't care if people traded these or exchanged mp3's because the whole point would be that these things are read once and dispose....file sharing would only generate new customers. You'd need to come up with a catchy name for the collection of files....something better than "here's some sounds to take your mind off of running" and something not quite as stupid as "Terrifying Sounds!"....something catchy. I'm not good at that stuff, i just come up with the ideas.

Posted by Dick at May 30, 2005 10:06 AM | TrackBack