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Bacardi buys Grey Goose

Bacardi is buying Grey Goose for $2 billion (!). Wow. Wow. There's a lesson for us all here (other than we're in the wrong business). As the article states:

It's a classic case of a small company getting a temporary market advantage in the market and then selling out to a company with major market presence.

That's an idea that'll work in any industry.

Source: Bacardi buys Grey Goose

Comments

I TOLD you we should have made vodka instead of building FeedBurner! Nobody ever listens to me. $2 Billion. Wow indeed

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