Burning Questions - The Official FeedBurner Weblog

Amazon Associate Service Follow-up

We have had the Amazon Associate Service live for almost a month now, and we've observed some interesting results. The Amazon Web Services (AWS) engine that we use for matching can work very well in feeds about product reviews, books, movies, electronics, etc. where the Amazon engine can make relevant connections to product. Some of the connections made by the engine are amazingly on the mark. The engine often has a much harder time matching Amazon product to "ideas and concept" posts or general business discussions. This isn't too surprising, since it's hard to map consumer products to posts like "FeedBurner raises series A financing" (maybe the book "What Were They Thinking?" ).

If you've got a feed and it's not product focused but you're still looking for opportunities to monetize the feed, we will be rolling out other capabilities in the near term. Hopefully, we can get the right mix of offerings deployed so that there's a good solution or combination of solutions for publishers all along the content spectrum. As with all our services, use only the ones you want and ignore the others, or play around with different configurations of services until you get your feed set up the way you want it. There are no mandatory FeedBurner services.

As always, if you have specific thoughts about how we can improve the overall service, please shoot us an email: feedback AT feedburner DOT com.