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Meanwhile, At Nordstrom World Headquarters…

This morning, around 8:30am or so, I went through yesterday's postal mail. I noticed a Nordstrom print catalog, among many others, that I'd just as well have them save the trees rather than send to me since I'll gladly shop their stores or website without prompting. (Yeah, I like the company.) Trusting that their own customer service process might be above par in the junk mail dept., I decided to send them a quick note through the standard feedback form on nordstrom.com. I sent:

Please remove me from the printed catalog mailing list; customer number AC74774XX1.

Fourty-five minutes later I received this response:

Dear Mr. Shobe,

Thank you for contacting Nordstrom regarding removing your name from our mailing list. I apologize for any inconvenience or frustration receiving our catalogs may have caused you.

Per your request, I have removed your name from our mailing list. Please note that because our catalogs are preprinted several months in advance, you may receive two or three additional mailings before the removal takes effect.

I hope the news of the removal eases your mind. Please let me know if you have any further questions or concerns. Thank you again for contacting Nordstrom.

With warm regards,

Tari
Internet Customer Service
Nordstrom Direct
Visit us again at: www.nordstrom.com

OH, the inconvenience and frustration I've just been spared! :) Take that, FTD. OK, so I didn't start from a position of anger related to a botched mail order invoice, so it's not exactly apples-to-apples. But the blitzing turnaround time, simple precision of the response to my inquiry, and utter satisfaction from seeing that Nordstrom perceives my mundane request as meaningful enough to man the barricades on a Sunday-freaking-morning is worth real consumer bonus points to me. Seriously — well done, folks.

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