a few years ago an entrepreneur i know had the idea to install "truckstop porn feeds" at truckstops across the US and Canada. sounded like a goldmine to me. operators were receptive to the idea as well. after all, i've had MNO employees tell me that over 80% of their mobile browsing traffic over 2.5G networks is illicit content, and i have definitely seen marketing plans that aren't shy about how to raise their ARPU.
that was before wi-fi. i am actually a little surprised where greenfield wi-fi operators are starting to run backhauls to. places i wouldn't have expected. truckstops and RV parks just to name a few.
i suppose there is a market here. if indeed 20% of truckers are carrying around a laptop, it makes sense for them to park, jack-in (i said in), send email or IM to their families, browse, and hit the trucker chat rooms. RV parks seem to hit a separate demographic. are there really that many people waiting to get connectivity to their RV while parked? i'm not opposed to the idea but i'd really like to see someone solve the problem of urban WIMAX and Wi-Fi handoffs in dense areas where there seems to be a lot more opportunity.
the truckstop model states we'd be looking at a monthly fee of $30-$35 to support the service. i'd like to see the percentage of truckers that carry mobile phones ( to they still use CBs good buddy? ) and have to ask why mobile operators aren't tackling this as well. either there's bigger fish to fry, or the greenfield operators are just a temporary stopgap until they can sell roaming agreements to the bigger fish, just like what happened in 1G and 2G cellular. seems like a safe bet either way for the little guy, as long as they can make the economics work during the gap.
Posted by Steve at August 16, 2003 10:32 PM | TrackBack
My boyfriend has tried them and he's a new person since than.The confidence..., the courage!
Posted by: penis enlargement at March 1, 2004 04:09 PM