wow. a colleague just pointed out att wireless' GoPort pricing. it's the prepaid cellular model applied to wifi. you buy packages of connect sessions, that they hope you probably never use, and the unlimited monthly package is amazingly expensive given the few places you can use it.
most business travellers who can expense this type of thing will probably pay for it anyway, and i would expect there to be a lot of one-shot purchases from people stuck in an airports, but this will have to gravitate toward being free. in some airport lounges wifi is already free (such as the star alliance lounge in toronto) - now if only they would install more power outlets in airports.
Posted by Steve at August 18, 2003 09:42 PM | TrackBack
I look forward to the day that a mobile operator, any mobile operator, even comes remotely close to getting supply/demand pricing correct on a new offering. I predict it doesn't happen in my lifetime. Another amazingly stupid model that will dampen take-up and allow other players to grab market share from a player who was in the pool first.
My favorite example of bad pricing that never really changed is the AirFone. Do you ever see anybody using one of those? wouldn't you ALWAYS use it if the price was something like 5x what your mobile is, instead of 20-50x what your mobile is?
I don't think business travellers will do this. first of all, they don't use the prepaid market. that's not their type of market....prepay is generally a teen or poor credit market. secondly, other players will undercut this in no time.
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