February 11, 2007
Custom Search Engine Stats
If you've only read this blog via the feed, you may not have noticed that I now include a custom search box on the site which bascially allows someone to search my network of blogs. This is a pretty cool feature provided by Google Co-op. It's also cool that they've started providing stats on the searches.
Furthermore, if you've linked this search to an AdSense channel, you can start to get some stats on search ads that are served up alongside this search.
Pretty cool stuff. And a lot of possibilities!
Link to Google Co-op - Custom Search Engine
Posted by Steve at 01:06 PM | Comments (9) | TrackBack
February 08, 2007
FeedBurner Media Kit online
Congrats to our marketing and design teams who have done an absolutely bang-up job getting our FeedBurner Media Kit online.
I especially like the Channel Demographics and the Specs and Samples sections which we get asked about a lot.
Link to FeedBurner - FeedBurner Ads for Blogs and Feeds
Posted by Steve at 03:24 PM | Comments (2) | TrackBack
February 07, 2007
Future of Online Advertising Conference
Kudos again to Carson Systems, for really putting together an all-star speaking lineup for the FOOA conference later this year. Please put it on your list!
Here's the details:
The Future of Online Advertising
June 7/8 - NYC
http://www.futureofonlineadvertising.com
"A two day conference where the biggest names in online advertising show you how to increase ad revenue from your site, how to use your ad budget effectively and where the online advertising industry is headed."
Confirmed Speakers:
- Jeremy Allaire (Brightcove)
- Carla Hendra (Ogilvy)
- Greg Stuart (IAB)
- Matt Freeman (Tribal DDB)
- Steve Rubel (Edelman)
- Chas Edwards (Federated Media)
- Andrew Goodman (Page Zero)
- Steve Olechowski (FeedBurner)
- Michael Walrath (Right Media)
- Alyson Racer (New York Times)
Link to Future of Online Advertising
Posted by Steve at 01:18 PM | Comments (10) | TrackBack
November 28, 2006
Compete: FAQ
interesting company trying to take on Alexa with better data and more sources.
here's the yahoo vs google link:
http://snapshot.compete.com/yahoo.com/?domain2=goo...
Posted by Steve at 11:35 AM | Comments (1) | TrackBack
November 12, 2006
Bluetooth wireless location-based marketing technology
I've gotten these in London a few times. When you are walking by the movie theaters in London, you'll get a phone message, and when you look it came via Bluetooth. Inside the message is usually a coupon for discounted concessions. Some of the music stores do this as well to push new releases or videogames.
It relies on people like me who never turn off the Bluetooth on their phone.
It's another example of a specialty ad network that ProximityMedia has created.
Link to Bluetooth wireless location-based marketing technology: flawless proximity marketing.
Posted by Steve at 01:41 PM | Comments (7) | TrackBack
November 07, 2006
jargon watch: flog
flog - n. a fake blog, usually penned by a PR agency on behalf of a client.
Link to MediaPost Publications - Pro-Wal-Mart Travel Blog Screeches To A Halt - 10/12/2006
Posted by Steve at 10:17 AM | Comments (16) | TrackBack
Yahoo! Graphical Advertising Goes Mobile | News on Mobile Phones | Tech2.com India
Watch the mobile ad pile-on. More green fields.
Link to Yahoo! Graphical Advertising Goes Mobile | News on Mobile Phones | Tech2.com India
Posted by Steve at 10:06 AM | Comments (6) | TrackBack
MediaPost Publications: FeedBurner growing faster than Digg, MySpace, and Facebook
A pretty cool report from MediaPost via AdTech that lists FeedBurner (our brand police have put out an APB for the "B" in the quote below) as the fastest growing social networking site. Interesting to see us considered as an SNS. Certainly we are the plumbing that is powering all such things.
Social networking sites with the highest traffic growth included Feedburner (385%), Digg.com (286%), MySpace (170%), Wikipedia (161%), and Facebook (134%).
I went to a dinner last night at AdTech where there were a ton of people representing ad networks fighting for inventory. RSS is so different than that right now. It's much more of a land grab situation, except the land keeps expanding. Our FAN for sites finds new places to build on the existing terrirory, but FAN for feeds is really so much different than that. It's neat to be on the inside and see something happening that most people don't realize is happening.
Link to MediaPost Publications - Web 2.0 Growing Faster Than Online Video, News - 11/07/2006
Posted by Steve at 09:55 AM | Comments (430) | TrackBack
September 23, 2006
SDTV ad fit for HDTV - relation to RSS advertising
One of the challenges of running the world's largest RSS advertising network is that most creative agencies don't have off-the-shelf creative optimized for an rss advertising campaign. your choices are usually to wait for optimized creative or use another creative size that has already been created.
HDTV advertising faces a similar challenge. You can see here in this picture that as of today, ESPN just runs SDTV ads and puts "HD" sideboxes on the side to make it fit the screen appropriately.
Both these things will change over time. As more and more agency teams get used to developing creative for these new formats, the more optimized creative you will see, as there will simply be less friction to getting a campaign running on time.
Posted by Steve at 03:57 PM | Comments (0) | TrackBack
September 20, 2006
My Name is Kate: Steve Olechowshi on RSS at Future of Web Apps
Thanks for taking notes, Kate. This is the best synopsis I have read of my presentation last week.
Link to My Name is Kate: Steve Olechowshi on RSS at Future of Web Apps
Posted by Steve at 09:16 AM | Comments (195) | TrackBack
September 19, 2006
Google launches AdWords mobile ad marketplace
Now that Google has search embedded on a bunch of mass-market phones - it only makese sense for them to start collecting a supply of ads to serve along side said searches. They will be offering text links and pay-per-call ads tat launch a call after the search.
I wasn't able to find a result with an ad yet. I'll post a screenshot when I do.
https://adwords.google.com/support/bin/topic.py?topic=8500
Posted by Steve at 09:28 PM | Comments (0) | TrackBack
March 13, 2006
Just like Chinese click farms, but in games!
We've all heard about the terrible problems Google is having with people setting up "Chinese click farms" of content surrounded in AdSense ads with cheap labor randomly clicking on ads.
Here's the online gaming equivalent...Online role playing games are huge, huge, huge, in Korea - so much that there is now a black market for items found within the game that have value. Chinese are stealing Korean resident Id numbers, using it go get accounts, trolling through the game to find items of value in the virutal world, and then selling them back to Koreans for real money!
check it out:
Police order a game site to close accounts
Posted by Steve at 04:49 PM | Comments (16) | TrackBack
January 30, 2006
AdMob - a Mobile Pay Per Click/Call ad network
AdMob is a mobile ad network that looks interesting. It's both Pay Per Click, and Pay Per Call - and includes targeting by Geography, Device, and Mobile Platform (e.g. XHTML, MIDP 1, MIDP 2, etc).
I can see this being used to market Ringtones, Wallpapers, etc to particular devices since it is device/platform aware.
Typically, Mobile advertising has been a better channel for brand awareness campaigns, since most advertisers wouldn't have a mobile capable on the other side of the click.
It will be interesting to see how the operators react to this, if at all. 
AdMob
Technorati Tags: mobile, mobile advertising
Posted by Steve at 05:09 PM | Comments (231) | TrackBack
January 17, 2006
test link (ignore)
AdBrite test
http://www.burningdoor.com/lineofsite/index2.html
Posted by Steve at 09:17 AM | Comments (351)
November 28, 2005
ypn vs adsense revenues
while on the topic of blog advertising i thought i'd mention i have been bouncing around in various places testing YPN ads as well as my traditional Google AdSense ads, and interestingly, YPN is consistently performing better and paying more. in many cases about twice as much. i find this curious, because i personally don't find the YPN advertisers to be as compelling, but perhaps the Overture marketplace provides higher CPCs? more analysis needed, but I can't argue with the $.
technorati tags: blog advertising
Posted by Steve at 05:43 AM | Comments (2)
eMiniMall ad units and artificially lowering the CTR
i actually think the Chitika eMiniMall ad units are pretty cool, but they recently changed their ad unit to prevent what they call "curiousity clicks" and this has caused an interesting publisher backlash - because they have essentially artificially lowered the Click Thru Rate by making sure people are really interested before clicking through. I don't like this move, mostly because of my own personal ad clicking behavior. i "curiously click" a lot, not because of the ad unit, but because i am interested in the content or product. i might not buy it right then, but i do bookmark these things and go back to them later - and every so often, I do execute a transaction either right then or later. now, this does cause a now vs later session tracking problem that needs to be handled for publishers and advertisers to be happy, but isn't that what should be worked out in the long run?
micropublishers are very sensitive to changes in payments, and (rightly) will bounce around from network to network to see what pays them the most money now. it's really hard to make the argument to micro-publishers that taking a haircut now will end up making them more money in the long run. sophisticated publishers who have been selling their own advertising for a while understand this, but bloggers and other micro-publishers do not.
see:
eMiniMalls ad unit redesign sparks controversy - JenSense.com
technorati tags: blog advertising
Posted by Steve at 05:38 AM | Comments (274)
November 08, 2005
google paying $100 bounty for AdSense signups
you can find more details here.Posted by Steve at 10:05 AM | Comments (0)
September 26, 2005
cool - AdSense is location sensitive
this is interesting - Google must use Quova or something like that to serve up different ads based on where the user's browser is.
here are some ads that are served up in Chinese on my regular old english blog...
Posted by Steve at 06:38 PM | Comments (0)
August 10, 2005
Ask Jeeves Sponsored Listings
The gay butler plans to launch it's own competitor to AdSense, Overture, and Microsoft "moonshot".
Coming next week.
If viewing this blog via the site, you've probably noticed I've started testing Y! ads. good stuff so far.
Posted by Steve at 09:06 AM | Comments (2040) | TrackBack