stealth mode startups?
i saw this entry for the omni-explorer crawler in my FB statistics today, and so i went to follow the URL to see what it was...
Omni-Explorer is a stealth-mode venture-backed startup based in Silicon Valley. Stay tuned to this site; we plan on launching shortly.
i don't mean to pick on these guys because i have no idea who they are - but i'm not sure i get "stealth-mode" startups. i'm trying to think of a successful startup that operated in stealth-mode for a long time and then came out and surprised the market, and i can't. when i see that i think "these guys don't really know what they are going to do yet" or "by the time they come out it will be too late".
i think the model for web 2.0 companies is to get to market early and react to customer feedback quickly. if you want to limit participation, limit participation - but don't be afraid someone is going to see your idea and leapfrog you. web 2.0 technology is too easy - you have to execute on other axes.
if you are going to operate in "stealth-mode" - i just wouldn't advertise it. you are just setting yourself up for a market letdown, imo.