stealth mode startups?
i saw this entry for the omni-explorer crawler in my FB statistics today, and so i went to follow the URL to see what it was...
Omni-Explorer is a stealth-mode venture-backed startup based in Silicon Valley. Stay tuned to this site; we plan on launching shortly.
i don't mean to pick on these guys because i have no idea who they are - but i'm not sure i get "stealth-mode" startups. i'm trying to think of a successful startup that operated in stealth-mode for a long time and then came out and surprised the market, and i can't. when i see that i think "these guys don't really know what they are going to do yet" or "by the time they come out it will be too late".
i think the model for web 2.0 companies is to get to market early and react to customer feedback quickly. if you want to limit participation, limit participation - but don't be afraid someone is going to see your idea and leapfrog you. web 2.0 technology is too easy - you have to execute on other axes.
if you are going to operate in "stealth-mode" - i just wouldn't advertise it. you are just setting yourself up for a market letdown, imo.
Comments
Stealth mode is good to create a good product first. Not always being the first to market is good. Google wasn't the first. It came much later in the game but soon proved to be the best.
Adertising Stealth mode is a way to create a buzz around the company while it is still gearing up.
We too are in stealth mode :)
Posted by: Angsuman Chakraborty | July 17, 2005 11:25 PM
Steve,
I don't disagree with you in that web companies should ship early and ship often. We know exactly what we're building and it requires hard-core technology development, so we can't just launch something right away - the nature of our product is binary - either it's done or it's not.
We'd prefer to just stay completely hidden, but since we are crawling people's sites, we do need to have a site where they can go to comment on, complain about, or read up on the crawler if they want to.
You're right in that stealth-mode buzz is pointless and overdone.
Best,
An Omni guy
Posted by: Mr. Omni | July 20, 2005 08:38 PM
fair enough. i hope whatever your building knocks my socks off! as i said, sorry to use you as an example, whoever you are.
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