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December 13, 2005

Actionable, uh, Feeds!

Back in the day, at Spyonit and later 724, the hot topic in the alerts world was "Actionable Alerts."  Companies didn't want to just send alerts, they wanted subscribers to act upon them.  Buy something from an email, respond to an SMS alert for more info or an MMS video, whatever.  It was all about making a passive experience active.

This is what FeedFlare is all about as well!  Making the passive experience of reading feeds an active experience, no matter where that feed item travels.  If we believe that feeds are how content items will get distributed, why not attach the relevant actions to that content right to the item?

We've released a few great examples of this with del.icio.us tagging and saving, technorati cosmos queries, and allowing the sending of an email directly from that item.  This is just the tip of the iceberg.  we'll do a few more for sure, but the real power will come when we open up the APIs an allow the developers out there to create cool things.

A huge round of applause to Eric, Matt, Chris and their teams for getting this out there! 


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