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March 20, 2006

different feed readers for different markets and content

one of the points i made in my presentation last week in korea was how feed reader breakdown varies wildly across markets and type of content.   the readership breakdown we see in europe versus north america, as well as what we see in china, japan, and korea are all very different.

in addition, the readership breakdown we see across text and podcasts are totally different (naturally) - but it is also much different when you look at blogs versus commerical publishers, and even tech blogs versus "gossip" blogs.

lunamoth, one of our korean publishers, published his or her ( i haven't learned to read korean, yet) readership breakdown - so i thought i would point to that here, as it serves as a good example of how in korea, one feed reader, HanRSS, has a plurality of the subscribers, just edging out bloglines.  my hat off to mark fletcher, who created localized versions of bloglines very early on, and was able to capture market share across many markets in many languages.

again, this is one example, and is not necessarily representative of the korean market's feed readership breakdown.  lunamoth, thanks for sharing!

lunamoth 3rd ~ 태터툴즈 FeedBurner 플러그인, RSS 구독자 통계

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