nielsen ratings - what goes on your TV? how does it work?

nielsen setup
Originally uploaded by steveobd.
I was at someone's house today who is a "Nielsen Family." So what does that really mean?
1. You get all this crap you see in the picture bolted on to *every* tv in your house.
2. The installers acutally come in, take apart your TV, and attach an auditory sensor to the speakers on your TV. Get this - on every TV station broadcasted via OTA, cable or satellite, there is actually a sound that only nielsen and dogs can hear that identifies which program you are watching.
3. Whenever you watch TV, you have to use the special "Nielsen Remote" that just has six buttons labeled 1-6 on it. Each family member has a number that corresponds to them. e.g. Dad =1, Mom=2, Dick=3, Jane=4 to start watching a program
4. You have to press the button every 40 minutes (!) to show that you are still watching TV. This prevents someone from turning on the TV, walking away, and jacking the ratings
5. All this data is relayed to a box in the basement via RF, that dials into Nielsen at 2am and does a modem transmit.
6. Nielsen compiles all this data overnight from all its households, and sends it out to their subscribers by 8am in the morning so everyone can see the previous night's ratings.
You have to sign up for this for 2 years, and get paid nothing! Amazing.

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