Can Publishers Survive in an RSS Age? [Rick's quotes]

A few good quotes by our very own Rick Klau, and our friends at Newsgator and Wired at the link all the way at the bottom.

I think people underestimate just how big an impact Microsoft will have in releasing feeds as part of the experience in IE7 and Outlook 2007, and later, Vista. Yes, most IT shops and home users won't upgrade for quite some time, but I already think the IE7 user subscription experience is leaps and bounds better than anything else I've seen, and once publishers figure out how to make their feed more part of the content (see the BBC for great examples) and standardize on what they are showing readers, I think all the pieces will fall into place.

The "blogosphere" doesn't get that yet, because they're all using Firefox or Safari, both which have a very terrible feed reading experience built in.

A lot of people are waiting for some incredible renaissance in the feed reading experience, but in the end, I think the company that figures out how to fold it into what the average person does all day can grab a foothold on those users, and then innovate together with those subscribers as customers.

Like it or not, Microsoft knows this and is clearly spending a lot of time on it. below are some screenshots on the syncronized reading experience between IE7 and Outlook - click to enlarge.