Brazil: a campaign for full feeds
I spend a decent amount of time monitoring what is going on in the world of feeds and blogs outside of North America. Partially because it's an important part of running a global business, but I also find it interesting to get out of the protective plastic bubble of the U.S. blogosphere.
This week, there's a huge push among Brazilian bloggers to provide full feeds over partial feeds. They've even created a banner for this campaign that I think is great:
the "broken" feed icon with "Is this how you offer your feed? Help your reader. Offer your full feed."
At FeedBurner, we get asked about full versus partial feeds A LOT. Pretty much ALL the time. By both bloggers AND commerical publishers. All the commercial publishers want to do it, but no one wants to be the first. I think you will see commercial publishers start to do this in their "blogs" and eventually it WILL migrate to their news feeds.
So what's our line on this. Here's mine: Subscribers certainly prefer full feeds. For publishers, I've seen it time and time again - increasing your feed subscribers will increase your total traffic. Feed subscribers are a separate audience from people who visit the site. You need to grow both those audiences, and the total traffic back to your site will not decrease. Even if the percentage of people who click back to the site decreases, 10% of 1000 is greater than 50% of 100. get it?