XandMail markets a mobile Podcasting solution
RSS is slowly making it's way to mobile. You know it when then companies that sell to mobile operators all start creating a solution for it. Having working in that arena for a long time, I'm sure in 2007, a bunch of these companies will be slugging it out in the RFP process with MNOs.
Like everything RSS related, the demand has to come from the consumers; and mobile is no exception. Since podcasting isn't a pure mobile technology (like SMS or MMS was/is) it will be a bit of a challenge for vendors to push such solutions, but when the subscribers start asking for it is when it will happen.
Will someone create the demand, or will the demand come as a natural progression of feeds and podcasts on the desktop?
As many of the latest devices all have on-board RSS readers and podcasting clients, the solutions will be built around legacy phone support, rich media transcoding, and network bandwidth optimization - all built on top of a top notch directory.
What remains to be seen is whether or not the operators will see distribution of content as competitive to their evolving rich media business models, or complimentary. There's an opportunity for them to view it as a complement, but I'll put my money on short-sightedness.